Gazelle Index Survey Methodology

The Gazelle Index is a national random survey of 631 CEOs of minority, women and nonminority-owned small businesses. Each firm included in the survey employed 10 to 100 workers. Nationally, firms this size employ 24% of the US workforce. A national pretest was used to determine the sample size needed for each race, gender and ethnic group. The survey was designed to oversample minorities and the results for each group have a margin of error of + or – 5% at the .05 level of statistical significance. The percentage of the total sample represented by each group is as follows: minority-owned businesses, 56%; nonminority-owned businesses 44%; male-owned businesses 61%; women-owned businesses, 39%; white or Caucasian-owned businesses 45%; Black or African-American owned businesses 34%; and Hispanic/Latino-owned businesses, 20%. The groups are not mutually exclusive; that is, some respondents belong to more than one group. The most recent survey was conducted during the first three weeks of November. The survey was designed by EuQuant, which powers the Gazelle Index.